Proposal
PestLocal was established in 2022 with the goal of consolidating local pest brands in the community. Drawing on extensive experience in the pest control industry, PestLocal serves residential and commercial customers throughout the Portland Metro Area. Seeking to enhance their marketing efforts, PestLocal engaged the services of Strategic Marketing, Inc. to evaluate their current marketing plan and strategy. Following a thorough review of PestLocal's online presence, SMI devised a comprehensive strategy for the company.
- Custom Corporate Website - Redesign the current https://gopestlocal.com/ website.
- PPC - Build, track and manage a Google PPC account.
- Google Guarantee - Build, track and manage a Google Guarantee (pay-per-lead) account
- SEO - Perform search engine optimization to increase the brand's visibility in organic search results.
- Social Media Management - Manage and optimize social media profiles to build brand(s) on social media.
- Local GBP & Directory Listing Management - Manage Google Business Profiles for PestLocal.
Strategic Marketing, Inc
is dedicated to providing unique and unparalleled benefits that set us apart from other agencies. As a Premier Partner with Google and a Meta Business Partner, along with partnerships with Microsoft, CallRail, HubSpot, and Shopify, we offer comprehensive digital marketing services that elevate your Google Ads and SEO strategies to new heights. Our approach is built on data integrity, enabling us to make strategic, data-driven decisions and leverage all available tools to ensure the profitability and consistent growth of your marketing strategy. With SMI at the helm, you can trust that we will expertly manage your overall marketing plan, delivering a positive return on investment without the need for cumbersome analysis or guesswork regarding conversion totals across various platforms.
What makes Strategic Marketing, Inc different?
Strategic Marketing, Inc has
distinctive skills to bring together your entire digital marketing strategy. Because SMI is a full service digital marketing firm, we bring value to not only your PPC strategy but also with SEO, Social Media, Google Business Profile, Bing, etc. to make sure that all sources are working in coalition to bring the best strategies in all areas for the best ROI.
SMI has been in business for almost 17 years and has been a Premier Partner with Google since the inception of the program. Only the top 3% of Google Partners are Premier Partner agencies, and have to meet certain thresholds each month to continue that partnership. SMI also has years of experience working with companies within your industry. In addition to that, 12 years ago, Strategic Marketing, Inc acquired special certifications from Google to be able to advertise for products and services that other agencies could not. These clients all faced unique challenges that few companies were able to overcome. SMI knows how to use special verbiage, keywords, landing page policy, etc. to follow Google’s difficult policies. Strategic Marketing, Inc has the experience necessary to make sure account or ad disapprovals are not a problem, as well as the knowledge to put the right message in front of the right audience to capture the highest quality leads.
In conclusion, we feel that we have the knowledge, integrity, experience and strategy to help rebrand and improve your online presence to capture more high quality leads.
Why You Should Trust Us?
Google Premier Partner
The highest level an agency can achieve with Google is Premier Partner, a designation reserved for only a small fraction of all Google Partners. Only 3% of all Google Partners have earned this recognition. SMI leverages this partnership to bring unique opportunities to your account. Have confidence that you are working with an agency Google trusts and that you'll have continued strategy and growth.
Microsoft Advertising Partner
The Bing Partner Program helps distinguish partners through public recognition. Feel confident in the fact you are working with trained experts. SMI goes through exclusive training and strategy sessions to ensure account growth. Feel confident that SMI will use all the tools BING offers so you stay competitive and profitable in BING's digital space.
Meta Business Partner
Meta Business Partners are companies Meta has vetted for their technical skills and services, and their unique ability to help businesses grow. Partners are part of a respected global community, and get access to unique benefits like training, support, analytics reports and client matching opportunities.
HubSpot Solutions Certified Partner
HubSpot Partners are agencies that have met specific criteria from HubSpot to successfully service and manage clients using the platform. Partners are ranked based on their managed revenue, number of clients they bring to HubSpot, software engagement and overall success in inbound marketing.
GA4 Certified Partner
Google Analytics 4 Certified Partners provide data strategy, data collection, testing, reporting, and dashboard services for websites and mobile apps. Our experts interrogate your data to uncover the insights that add real strategic value. By tracking user behavior, SMI is able to adjust strategies to maximize budget and drive results.
Shopify Partner
Shopify Partners get access to a fantastic range of resources, tools, and features to help clients make money online. SMI is also trained in managing Shopify sites and have a liquid developer on staff for development. As a Shopify Partner, SMI has access to training, in-depth documentation, and other resources that will help you learn more about your Shopify website.
Proposed Services
Strategic Marketing, Inc will focus on the following areas:
- Custom Corporate Website
- Google Ads (PPC & PPL)
- SEO
- Social Media Management
- Local Listings Management (Local SEO)
Custom Website refers to replacing the current gopestlocal.com website. Strategic Marketing offers a full-suite of website services that are customized for you. From web design and development to secure hosting solutions, we help you deliver a great website experience for your past, current and future customers. With just one call or email, we make it easy to get what you need in one convenient place.
Website Proposal
20-25
Hours
*$125 per hour
Wordpress site custom child theme built on Blocksy pro
Design will recreate (with improvements) the design of the current site
Priced to include up to 10 page templates, designed with client input in anticipation of content that would be added to the site as part of monthly services. Examples:
- Service
- Contact/booking
- About
- Landing
- Q&A
*Replacement of other sites, or incorporation of those sites into gopestlocal.com, would need to be proposed separately. Not enough information has been provided about the form merging sites would take to provide a quote at this time
*Website hosting options can be found here >
https://www.strategicmarketinginc.com/services/websites/hosting/
Google Ads refers to a Google Ads (Pay-Per-Click & Google Guaranteed Pay-Per-Lead) account. Google Ads is one of the best tools for lead generation. If your campaigns are set up properly, they have the potential to send extremely targeted leads to your website, opt-in form or other online call-to-actions.
Google Ads allows you to focus on the people who are searching for what your business offers. This means you can continually refine your searches so that only people who want to buy your services are sent to your websites through this platform.
Starter
$199
Per month
*$199 one time only set-up fee
Google Ad Spend: up to $499
*Excludes Google Guarantee Ads management
Create visually appealing ads
Choose specific demographics
Create custom audiences
Conversion tracking
Monthly account reviews
*Moves to quarterly account reviews after the first 90 days
Standard
$399
Per month
*$349 one time only set-up fee
Google Ad Spend: $500 - $999
*Additional $499 setup fee required for Google Guarantee Ads
Create visually appealing ads
Choose specific demographics
Create custom audiences
Conversion tracking
Bi-weekly account reviews
*Moves to monthly account reviews after the 1st month
Advanced strategy
A&B testing
Enhanced call tracking (addt $145 per month)
Professional
$599
Per month
*$599 one time only set-up fee
Google Ad Spend: $1000 - $5999
*Additional $499 setup fee required for Google Guarantee Ads
Combination of campaign types
Create visually appealing ads
Choose specific demographics
Create custom audiences
Conversion tracking
Bi-weekly account reviews
*Moves to monthly account reviews after the first 90 days
Advanced strategy
A&B testing
Enhanced call tracking (addt $145 per month)
SEO is extremely important for your organic presence and organic presence is what drives in "FREE" leads from people searching for your services online. SEO (Search Engine Optimization) can help your business in several ways:
- Increased visibility and traffic: SEO can improve your website's ranking in search engine results pages (SERPs), which means more people will find your website when searching for relevant keywords. This can lead to increased traffic to your website.
- Improved user experience: SEO involves optimizing your website's content, structure, and design to make it more user-friendly and easier to navigate. This can improve the user experience, which can lead to increased engagement and conversions.
- Increased credibility and trust: When your website ranks higher in search results, it can increase your credibility and perceived trustworthiness with potential customers.
- Cost-effective marketing: SEO can be a cost-effective marketing strategy compared to other forms of advertising, as it does not require ongoing payments for ad space.
- Competitive advantage: If your competitors are not optimizing their websites for search engines, you can gain a competitive advantage by doing so. And if they are, you can stay competitive in the search rankings.
Corporate SEO & Website Management
$1999
Per month
*$300 one time only set-up fee
Weekly meetings to discuss results and plan
Client Portal Access
50+ Keywords
5-10 Competitors
Conversion tracking
Local Profiles Optimized
Ensuring all best practices to support rebrand
2 page-level content pieces per month
Website Management (5 dev hours per month)
Technical SEO (8 hours per month)
Local Listings Management (LOCAL SEO) can make your business visible to people searching for your products or services on Google Maps and up to 200 other directories. Since local search rankings are based on various factors, we can help you stay competitive in your area. Let new prospects find you and learn more about your business by giving them different ways to contact you while they use their app.
Starter
$199
Per month, per listing
*$250 one time only set-up fee
Google Business Profile management only
Weekly postings
Use Hash tagging to improve audience reach
Monitor traffic and rankings monthly
Quarterly reports
Standard
$399
Per month, per listing
*$399 one time only set-up fee
Google Business Profile management
Add company information to up 200 directory listings
Strengthen local SEO placement
Weekly postings
Use Hash tagging to improve audience reach
Monitor traffic and rankings monthly
Quarterly reports
Social Media Management
can be a highly effective tool for generating leads for your business. With so many people spending time browsing through their feeds on these platforms, a strategic and well-executed social media management strategy can help you reach and engage with potential customers, ultimately driving growth for your business. By curating engaging content, interacting with your audience, and utilizing targeted advertising, you can leverage the power of social media to expand your reach and attract new leads.
Standard
$399
Per month
*$499 one time only set-up fee
15 Facebook and Instagram posts per month
Create visually appealing posts
Post demographic tracking
Quarterly account reviews after the first 90 days
70% informational / 30% interaction/engagement (such as:)
- Promote your website
- Tell a story
- Share behind-the-scenes content
- Ask your followers questions
- Tutorials and how-tos
- Industry-related news and content
- User-generated content
- VIDEO’s
- Custom graphics
- etc.
