Overview

We appreciate the opportunity to respond to your Request for Proposal and are excited about the prospect of partnering with PestLocal to elevate your digital presence. Our agency is committed to delivering comprehensive marketing solutions that align with your objectives and support the growth of PestLocal across brands and platforms.

How does your agency approach marketing data management and analytics?

“You can’t manage what you can’t measure.” 


Google Analytics 4 is Google’s new and improved version of Universal Google Analytics. Since their rollout in 2005, they have maintained market domination. There are few analytics suites that match or exceed the Google Analytics feature-set, and none of them are free like Google Analytics is. Another benefit of using Google Analytics is how easily it integrates with Ads and other marketing initiatives. 


Track the results of your latest marketing campaign: We will be able to tell where your visitors came from, how long they stayed on your site, and the sorts of things they clicked while they were there. Not only will we be able to tell how effective your campaign was, we’ll be able to adjust campaigns based on this information in the future.


Understand your true return on ad spend from each ad campaign: Assign a monetary value to each goal and see how much an ad conversion is really worth to your business. 


Evaluate the demographics and sources of your visitors: Google Analytics tracks a number of characteristics about your visitors, which we will be able to analyze and refine at length. Knowing who your visitors are will help us move them down your sales funnel.


Improve page quality and user experience: Few things are as rewarding as testing new elements on your pages and site and seeing how your traffic reacts. A/B testing is one of those things that takes very little effort but has the potential to transform your business over time.


Learn what steps users take after they click on your ad: Measure goal completions from each ad campaign, and even create funnels to visualize where users drop off before completing a goal. 

What types of automations are built into your data management and analytics, if any?

In an industry dominated by automated processes, Strategic Marketing, Inc. stands out as a beacon of human-centric innovation. Unlike many competitors that rely heavily on automated systems, Strategic Marketing proudly emphasizes the power of human touch in every aspect of its digital marketing strategies. Our team of skilled professionals brings a unique blend of creativity, intuition, and strategic thinking to the forefront, ensuring that each campaign is not only data-driven but also infused with the nuanced understanding that only humans can provide. By prioritizing the personal touch, Strategic Marketing fosters genuine connections with clients and their target audiences, recognizing that behind every click and conversion is a human story waiting to be heard and understood. This commitment to human-driven marketing sets Strategic Marketing apart, delivering results that resonate on a deeper, more authentic level in the ever-evolving digital landscape.

In conclusion...

We are excited about the prospect of setting the foundation for success in 2024 and beyond. Our primary goal is to establish a strong, consistent, and centralized digital presence across brands and platforms, laying the groundwork for continuous growth in 2025.


Objective:

Our objective is to create a robust foundation that encompasses efficient and streamlined processes across all digital channels. This includes growing the PestLocal name and creating a clear brand story with your two distinct divisions.


Key Initiatives:


  • Website Enhancement/New Website Build:
  • Develop a comprehensive website that serves as a single master site for both Residential and Commercial divisions.
  • Ensure a user-friendly interface, emphasizing ease of navigation and accessibility.
  • Incorporate scalability to support future business activities and customer reach.


  • Search Engine Optimization (SEO):
  • Implement a high-focus SEO strategy to enhance online visibility and improve search engine rankings.
  • Optimize website content, meta tags, and keywords to attract relevant organic traffic.


  • Centralization of Domains:
  • Centralize domains to create a unified digital presence.
  • If centralization is not possible, ensure effective hosting and redirection strategies to direct users appropriately.


  • Directory/Listing Management:
  • Manage and optimize profiles on platforms such as Google, Yelp, and other relevant directories.
  • Ensure consistency in business information across all listings.


  • Google Guaranteed and Local Service Ads:
  • Set up Google Guaranteed for enhanced trust and credibility.
  • Explore and implement local service ads to target specific geographic areas.


  • Social Media Management:
  • Develop a strategic social media plan aligned with brand objectives.
  • Regularly post engaging content, focusing on brand story and divisional highlights.


  • Review Management:
  • Help respond promptly and professionally to public reviews on various platforms.
  • Implement strategies to encourage positive reviews.


  • Ad Spend Management:
  • Work towards long-term goals by aligning Google Ads strategies with broader marketing and business objectives.
  • Track and analyze performance metrics to understand the effectiveness of ad campaigns, allowing for data-driven decision-making.


  • Performance Reporting and Account Management:
  • Provide monthly reports detailing key performance metrics.
  • Conduct regular check-ins with the dedicated account manager to adjust strategies as needed.


By partnering with an agency that understands our vision and is aligned with our growth objectives, we aim to establish a digital presence that not only meets our current needs but also evolves with us over time. This proposal outlines the essential steps to create a foundation for success in 2024, setting the stage for continued growth and expansion in 2025 and beyond.

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